Advertising Executive/ Digital marketer
Advertising executives are there from the start of an advertising campaign to the very end. They are the primary creative force behind a campaign, they pinpoint where and when to implement a campaign. Keep reading to discover some of the main functions of an advertising executive, and how you can become one yourself.
WHAT DOES AN ADVERTISING EXECUTIVE DO?
As an advertising executive, you will work within an advertising company or multi-service agency, acting as an intermediate between the agency and its clients. You will be in charge of coordinating advertising campaigns and communicating clearly to all those involved in it. Although you don't create the ad material yourself, you pitch concepts to potential clients and your key responsibility is to ensure that the needs of your clients are being fulfilled within the range of their budgets. An Advertising executive handles all aspects of advertising including marketing, research, and sales.
WHAT YOU NEED?
While looking for a job, we search about the responsibilities, scope, qualification, etc required for a particular. But we often forget the most important factors i.e career interest, aptitude, and personality, needed to be considered, while applying for a job.
Some of the basic aptitude, personality, and interest required to succeed as an advertising executive are-
Interest in artistic work doesn’t mean that you must be artistically gifted, it implies to have an interest in a career that allows freedom and the opportunity to use intuition.
Good at Observation-
As an advertising executive, you are required to be observative, you should be good at visualizing scenarios and be prepared for future events in advance.
As you know advertising is not a 9 to 5 job, it will have long working hours. So to survive in this industry you have to be someone who is accommodating and not easily annoyed and also cooperative and respectful.
This job title is also suitable for someone social which indicates that someone, who good at face to face interaction and also who likes to assist others in their development.
As an advertising executive, you will be required to take initiative on your own.
THINK YOU POSSESS THE ABOVE QUALITIES?
Today advertising is everywhere, the food we eat, the clothes we wear, the smartphone we use. Irrespective of the industry or size of the company advertising a product is the mandatory function in order the survive in the market and as long as advertising is in demand, there will be a need for an individual to act as a link and primary force to carry out the necessary advertising activities.
Though the basic qualification required to enter an advertising field is graduation from any stream(arts, science or commerce), a degree like Bachelor of mass media with a specialization in advertising would put one in an advantageous position during an interview process. An individual planning to make their career in advertising as an advertising manager or advertising head can also go for post-graduation degrees like post-graduation diploma programs in advertising and public relation, M.A in advertising. It is also advisable to take an internship in an advertising agency or media house to gain exposure and experience, especially for the one, without advertising as their academic subject.
Top Advertising Colleges in India:
• Banaras Hindu University
• The Delhi School of Communication
• Indian Institute of Mass Communication (IIMC)
• M I C A
• National Institute of Advertising
• Sophia Shree B.K Somani Polytechnic
• University of Mumbai
• University of Pune
• Xavier Institute of Communications
• Chennai Institute of Communication
• Jamia Millia Islamia
Top Post Graduate College In India :
• Chennai Institute of Communication
• Symbiosis Institute of Media & Communication
• School of Broadcasting and Communication
• Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya.
JOB OPPORTUNITIES FOR AN ADVERTISING EXECUTIVE-
In the current scenario, almost every organization has its advertising department to produce their products, aspiring candidates can work in the advertising department of a business, or with an advertising agency, marketing agency, media house, newspapers, TV and radio stations, digital media companies, art studios, etc.
PAY SCALE OF ADVERTISING EXECUTIVE-
1.2 Lakh to 3 Lakhs per annum (Salary data sourced from PayScale.com).
TOP RECRUITING COMPANIES-
• Canon India
• GE Capital
• Lowe Lintas
• Ogilvy & Mather
• Proctor & Gamble
• Yahoo India
Advertising can be a competitive and demanding industry, but the job is very rewarding and exciting.